The year 2020 inspired Ford to look beyond “Built Tough” and begin to admire and celebrate American inventiveness. While everyone went under the nationwide quarantine, Ford Motor Company commended those who responded to the pandemic with creativity.
Thus, the campaign ‘More Than Tough’ was born. The creators of the F-150 recognize that the owners of this truck have a diverse set of needs when it comes to their pickups. The F-150 truck allows for those needs to be supported and uses a little creativity while doing so.
For this campaign, Ford Motor Company has partnered with DJ D-Nice to promote the vehicle through multicultural lifestyles. DJ D-Nice was affected by the pandemic because the live entertainment industry had to come to a halt. However, this wouldn’t stop him from finding a way to combat loneliness in a safe and pandemic friendly matter.
DJ D-Nice created the now famous “Club Quarantine” which is a virtual dance club for millions of people to meet and cope through the DJ’s musical hits for hours of enjoyment. OWN, BET and TV One all aired a 30-second television spot called “Work It Out” back in January. This spot featured the DJ headed to a gig in his new 2021 F-150 and it being filled with all of his equipment. It showcased DJ D-Nice bringing the party to partygoers by using the new truck’s Pro Power Onboard™ to power his DJ equipment. All the while following the pandemic’s restrictions.
DJ D-Nice has said that “Being tough has a new meaning” since he’s been working on Club Quarantine. “I’m proud to introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level.”
The F-150 is part of Ford’s F-Series, which proudly has sold as America’s best-selling truck for 44 straight years. By having the Pro Power Onboard™, it frees up cargo space since it allows owners to leave their generators at home. The spacious interior can be used as an anywhere office, especially since the F-150’s surface is ideal for signing documents, working on a laptop, or taking your lunch break. Ford has also created a feature that is a stowable unit for the F-150. This easily folds into the center console to allow for full access to a larger work surface.
Here at Metro Ford of OKC, we care about taking care of our customers. Our goal is to provide genuine and authentic customer service while finding a Ford vehicle that can fit your every need. We are always going to be ‘Built Tough’ but this year we want to focus on being ‘More Than Tough.’
Connect with us
Service