Ford is a name we all know and love, and they announced a new, familiar addition to the brand. Bronco will officially return as Ford’s all-new outdoor brand. This means that Bronco will be a family of vehicles instead of just a single car.
For some, Bronco is a name that holds great significance, and Ford is pulling off of the beloved original 1966 Bronco, but expanding that brand to fit the car needs of all. The Bronco line will include a Bronco two-door, the first ever Bronco four-door, and a smaller Bronco sport model. You can see the silhouettes of the three featured models in the above picture.
Bronco is built for the outdoors, and Ford is drawing off of the original 1966 Bronco’s racing heritage and outdoor capability, and renovating it with new technology to cater to today’s outdoor adventurers.
“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”
The new Bronco models are designed with Built Wild principles to deliver the best off-road performance, the Built Wild includes: Built Wild Extreme Durability Testing, Built Wild Capability, and Built Wild Innovative Design. The Built Wild Durability Testing ensures these cars are built for the outdoors and all of the harsh environments and roads you could find yourself on during your adventure. The Built Wild Capability is the insurance you need that you can go over any terrain. Lastly, the Built Wild Innovative Design gives you the perfect blend of the original look of a Ford Bronco, with ingenuity and updates for today’s driver.
The new Bronco brand is to inspire outdoor adventuring and to give all those craving adventures a vehicle they can trust. However, it doesn’t stop at just a new line-up of models; the Bronco team is creating a new Off-Roadeo outdoor adventure playground in four different locations in the U.S. starting in 2021. This gives owners and Bronco enthusiasts a place to test out the new line-up in challenging terrain. These Off-Roadeo adventure playgrounds will be adapted for all skill levels and are to hopefully inspire all Bronco owners to get outdoors for years and years to come.
Bronco Community
Ford Bronco will no longer just be a one car name, now when you think of Bronco, there will be a plethora of attachments to the name. Ford Bronco is here to inspire everyone to get their adventures outside and gives anyone a vehicle they can trust to get them wherever they need to go. Check out the full press-release here to learn more, or join the online Bronco community if you’re just as passionate for adventure.
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